The Best CD Rates website looks professional and authoritative. Its use of a white background and black font make it appear respected and reliable because it doesn’t need a lot of graphics and colors to entice you to view the site. Instead, the topic of the highest CD rates is enough to get you to read more and the design of the site is simple enough to allow you to do just that.
 
There are quite a few blog entries viewable on the front page each one denoted by a graphic relating to the topic and a title. It is nice that you can scroll down the page and read the different entries without having to put forth a lot of effort. The entries are well written, informative, and quite interesting. You will find information on bank CD rates, high yield checking accounts, and much more.
 
There are other links in the menu you can access as well. These include links to Bank Articles on a wide variety of topics as well as Pages and Blogroll. In general, the simplicity of this site combined with the great information makes it really work for the end user.